Updates To Facebook Fans & Followers Tracking In Cloud Campaign

• Improved
• C
  Chris Browning
• on 03-07-2024

We’re excited to share a recent update on how Cloud Campaign reports Facebook Followers and Fans.

Previously, our Analytics tool displayed Facebook Fans (commonly referred to as "Likes") as "Followers" in our reporting. This meant that tracking a particular Page reflected the metric of Fans (Likes) that could change daily.

Following a recent upgrade to our Analytics functionality, we've aligned our terminology with Facebook's labeling. This means from this point on, your reports will now accurately reflect "Facebook Followers" instead of "Fans" or “Likes,” providing a clear distinction between these metrics within Cloud Campaign.

This change ensures consistency and a clearer understanding of your audience across platforms.

We also want to inform you that we will be migrating what has been historically reported as “Facebook Followers” to “Facebook Fans” and providing that as a trackable metric from now on.

After this migration, Cloud Campaign will still display Total Facebook Followers but not Facebook Followers Gained or Lost because Meta will no longer provide this data through its application programming interface (API).

Your Total Facebook Followers will be available from this release on, but historical Total Facebook Followers prior to this release will not be shown due to limitations with Meta’s API.

This update will not affect the actual number of followers you have on your Facebook page - it simply reflects a change in how we label them within our platform to match Facebook's official terminology and will provide a more accurate representation of your social media reach and performance.

If you have any questions or require further clarification, please don't hesitate to contact our support team at customersupport@cloudcampaign.com or your Customer Success Manager directly.

Thank you for your understanding and continued support as we strive to make Cloud Campaign the most effective social media management platform for your business.