Google Analytics 4 Support Now Live, Universal Analytics Sunsetting

• Improved
• C
  Chris Browning
• on 06-30-2023

Tomorrow, Google will sunset Universal Analytics (UA) as the final step in their migration to Google Analytics 4 (GA4).

Starting today, you have the ability to link GA4 accounts to Cloud Campaign.

To receive website data in your reports dating from July 2023 onward, you must link a Google Analytics 4 (GA4) account to your brand workspace(s). Check out our support article for guidance on how to link GA4 properties.

Click here for more information on GA4 and how to update your account, or reach out to our Support team with any questions about the GA4 migration.